Data-driven solutions for foodservice manufacturers
Nearly five years ago, Food IQ set out to create the most analytically advanced solutions that would transform the way foodservice uses its data. Today, our services are used to drive growth for the most significant manufacturers, distributors, and operators in the industry.
Food IQ is an independent business of the Advantage Solutions company that works closely with foodservice clients.
Established technology that connects our insights directly to the field sales team — no more lists
Bundling data from leading manufacturers together to drive the most effective sales solutions
Fully firewalled data management systems that ensure data is properly secured
We provide our clients with solutions powered by advanced analytics to drive market-beating sales growth and new competitive advantages
Identifying the right product for the right operator at the right time
Explaining the underlying market dynamics of a given category to find opportunities and risks
Determining the optimal assortments of products to sell in a market
Using qualitative and quantitative data to give clients the foresight they need
Real-time exploratory research powered by mobile technology and the industry’s largest sales organization
Using advanced text mining and language processing to draw conclusions from sales call feedback
Food IQ goes deep into a category to unlock hidden insights and identify opportunities and risks
Food IQ works with clients and partners to determine our unique advantages versus our competition
Food IQ builds probability-driven sales execution plans and delivers them directly to the sales team’s dashboards
Food IQ links targets to outcomes to understand the “why?” and “why not?” behind the performance
Food IQ is led by veterans in the foodservice industry who have worked in broker, distributor and manufacturer businesses, so collectively they truly understand the value of data-driven decision making to improve execution and innovation.
Education: Rice University, University of Texas
Experience: Service Bureau in the Direct Marketing area, Retail, Catalog, Banking, Insurance, Retail Energy, and Food Service
Fun Fact: Mrs. Baird’s sons delivered bread to Thomas’ great-grandfathers corner grocery in Fort Worth, TX.
Category Management Analyst
Education: University of Houston
Experience: Independent Marketing Alliance (IMA)
Fun Fact: I’m a Dallas Cowboys and Beyoncé fan for life.