Outsmart. Outperform.

Data-driven solutions for foodservice manufacturers

About Us

Nearly five years ago, Food IQ set out to create the most analytically advanced solutions that would transform the way foodservice uses its data. Today, our services are used to drive growth for the most significant manufacturers, distributors, and operators in the industry.

Food IQ is an independent business of the Advantage Solutions company that works closely with foodservice clients.

Connected

Established technology that connects our insights directly to the field sales team — no more lists

Solutions-oriented

Bundling data from leading manufacturers together to drive the most effective sales solutions

Secure

Fully firewalled data management systems that ensure data is properly secured

Solutions

We provide our clients with solutions powered by advanced analytics to drive market-beating sales growth and new competitive advantages

Customer Targeting

Identifying the right product for the right operator at the right time

Category Assessment

Explaining the underlying market dynamics of a given category to find opportunities and risks

Assortment Optimization

Determining the optimal assortments of products to sell in a market

Trend Analysis

Using qualitative and quantitative data to give clients the foresight they need

Custom Research

Real-time exploratory research powered by mobile technology and the industry’s largest sales organization

Post Initiative Review

Using advanced text mining and language processing to draw conclusions from sales call feedback

Process
Where to Play

Food IQ goes deep into a category to unlock hidden insights and identify opportunities and risks

How to Win

Food IQ works with clients and partners to determine our unique advantages versus our competition

Who to See

Food IQ builds probability-driven sales execution plans and delivers them directly to the sales team’s dashboards

How’d We Do

Food IQ links targets to outcomes to understand the “why?” and “why not?” behind the performance

People

Food IQ is led by veterans in the foodservice industry who have worked in broker, distributor and manufacturer businesses, so collectively they truly understand the value of data-driven decision making to improve execution and innovation.

Matt Ward

Managing Director

Education: Wharton, Penn Engineering, Georgia Tech

Experience: Grey, VML (Biggs Gilmore), Market Force

Fun Fact: Matt's high school rock band opened for Survivor and he still brags about it today


Brad Hoffman

Director of Client Services

Education: University of Michigan, Lake Forest

Experience: The Home Depot, Bosch Power Tools, Delta Associates, US Foods

Fun Fact: Grew up living on an island


Kim Snow

Account Director

Education: Skidmore College, University of Minnesota MBA

Experience: Fallon Advertising, Cargill – Horizon Milling, Foodservice NA

Fun Fact: Kim is a farm girl at heart


Chris Sporcic

Business Intelligence Developer

Education: University of Washington, BA in Business Admin

Experience: Nestle USA, Salescentric Reporting, Waypoint

Fun Fact: Play around with CAD for a hobby and operate a CNC router in my garage


Carl Clement

Category Management Business Analyst

Education: Louisiana State University, Florida State University

Experience: Accenture, Direct Energy

Fun Fact: Has a black belt in Shotokan Karate and is learning Wing Chun Kung Fu


Tiffany Davis

Category Planner for Process Cheese

Education: Sam Houston State, Northwestern University

Experience: AT&T

Fun Fact: I enjoy watching “I LOVE LUCY”!


Sandra Hong

Business Analyst

Education: University of Illinois - Champaign Urbana

Experience: Kraft Foods, Mondelez

Fun Fact: I'm a big foodie, and have been a yelp elite for the past 3 years


Jake Langenfeld

Research Analyst

Education: University of Iowa

Experience: Entrepreneur, Pearson Education

Fun Fact: Loves to play board games


Thomas Kaufmann

Data Analyst

Education: Rice University, University of Texas

Experience: Service Bureau in the Direct Marketing area, Retail, Catalog, Banking, Insurance, Retail Energy, and Food Service

Fun Fact: Mrs. Baird’s sons delivered bread to Thomas’ great-grandfathers corner grocery in Fort Worth, TX.

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