Andy’s Frozen Custard

Objective

Andy’s Frozen Custard is a landmark in this Midwest market. When an electrical fire torched one of their key locations, they wanted to reopen with a special treat that would pay thanks to the fire department and the community.

Solution

The best of two worlds: Culinary development from FIQ, communications from our sister agency, deep--a creative concept that launched Andy’s Five-Alarm Jackhammer—from concepting the proprietary idea, to sourcing the ingredients, and ensuring effective in-store execution.

Results

The Five-Alarm Jackhammer was launched exclusively at the grand re-opening, of the rebuilt location. Andy’s called it “a salute to the great things that can happen when a little heat and a lot of heart meets delicious frozen custard.”