Objective
In this instance, the client was anxious to innovate their dessert menu by introducing a line of new treats.
Solution: Treat Tour
FoodIQ began by gathering a group of marketers, R&D specialists and chefs from the key market. The team then immersed themselves in everything dessert with a culinary-focused “Treat Tour” around Tampa, FL. The tour highlighted some of the leading regional chains setting the pace in this category.
Results
Out of the more than 30 ideas delivered, the client launched a compelling new dessert menu featuring 8 irresistible treats.
The New Value Platform
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