Objective
Checkers/Rally's wanted to blur the line between the sit-down sensibilities of flavor, choice and substance, and the convenience/value of the Drive-Thru.
Solution: Flavor Built Burgers
FoodIQ worked with the R&D and Marketing teams from Checkers/Rally’s to deliver an innovative line of burgers to meet the need for a higher Flavor with Drive-Thru Value. This flavor-driven concept…
- allows QSR eaters to customize their favorite combinations from among six burger platforms.
- is notable for premium ingredients and inventive flavor choices not previously available from a QSR—the same bold tastes customers expect at a Casual Dine restaurant, for a fraction of the cost.
Results
Big flavor has big rewards. The new Flavor Built line accounted for one in ten orders at the drive-thru—a 174% increase in profitability on all checks that included the Flavor Built offering.
The New Value Platform
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