Data-driven solutions for foodservice manufacturers
Nearly five years ago, Food IQ set out to create the most analytically advanced solutions that would transform the way foodservice uses its data. Today, our services are used to drive growth for the most significant manufacturers, distributors, and operators in the industry.
Food IQ is an independent business of the Advantage Solutions company that works closely with foodservice clients.
Established technology that connects our insights directly to the field sales team — no more lists
Bundling data from leading manufacturers together to drive the most effective sales solutions
Fully firewalled data management systems that ensure data is properly secured
We provide our clients with solutions powered by advanced analytics to drive market-beating sales growth and new competitive advantages
Customer Targeting
Identifying the right product for the right operator at the right time
Category Assessment
Explaining the underlying market dynamics of a given category to find opportunities and risks
Assortment Optimization
Determining the optimal assortments of products to sell in a market
Trend Analysis
Using qualitative and quantitative data to give clients the foresight they need
Custom Research
Real-time exploratory research powered by mobile technology and the industry’s largest sales organization
Post Initiative Review
Using advanced text mining and language processing to draw conclusions from sales call feedback
Food IQ goes deep into a category to unlock hidden insights and identify opportunities and risks
Food IQ works with clients and partners to determine our unique advantages versus our competition
Food IQ builds probability-driven sales execution plans and delivers them directly to the sales team’s dashboards
Food IQ links targets to outcomes to understand the “why?” and “why not?” behind the performance
Food IQ is led by veterans in the foodservice industry who have worked in broker, distributor and manufacturer businesses, so collectively they truly understand the value of data-driven decision making to improve execution and innovation.
Managing Director
Education: Wharton, Penn Engineering, Georgia Tech
Experience: Grey, VML (Biggs Gilmore), Market Force
Fun Fact: Matt's high school rock band opened for Survivor and he still brags about it today.
Business Intelligence Developer
Education: University of Washington, BA in Business Admin
Experience: Nestle USA, Salescentric Reporting, Waypoint
Fun Fact: Play around with CAD for a hobby and operate a CNC router in my garage.
Sr. Client Business Analyst
Education: University of Colorado at Boulder, University of Tennessee
Experience: Professional sports organizations, KeyImpact, Channel IQ (Market Track), Butterball
Fun Fact: I’ve lived in twelve cities across eight states before settling in Las Vegas.
Business Analyst
Education: University of Illinois - Champaign Urbana
Experience: Kraft Foods, Mondelez
Fun Fact: I'm a big foodie, and have been a yelp elite for the past 3 years.
Data Analyst
Education: Rice University, University of Texas
Experience: Service Bureau in the Direct Marketing area, Retail, Catalog, Banking, Insurance, Retail Energy, and Food Service
Fun Fact: Mrs. Baird’s sons delivered bread to Thomas’ great-grandfathers corner grocery in Fort Worth, TX.
Category Management Business Analyst
Education: MBA – American Intercontinental University
Experience: Foodservice and Retail – IMA, Whole Foods Market, & Restaurants
Fun Fact: Every year I play in 7 Fantasy Football Leagues.
Category Management Analyst
Education: University of Houston
Experience: Independent Marketing Alliance (IMA)
Fun Fact: I’m a Dallas Cowboys and Beyoncé fan for life.
Category Management Analyst
Education: University of South Florida
Experience: Tmesys, Southeast Sales & Marketing, Progress Energy Florida, and Waypoint
Fun Fact: I am a native Floridian.
Category Management Analyst
Education: University of Missouri
Experience: Anheuser-Busch, Mike’s Hard Lemonade/White Claw
Fun Fact: I am named after a Besties Boys song
Category Management Analyst
Education: Ferris State University
Experience: Bimbo Frozen Foodservice, Wholesome Harvest Baking, and various Ad Agencies
Fun Fact: Loves the outdoors and is training for her first 5K
Category Management Analyst
Education: Bachelor’s Degree in Math and Science
Experience: Over 20 years of experience in Category Management, Sales, and Replenishment
Fun Fact: I have two children, my son Jaydon is 14 and my daughter Adalyn is 9 months old
Category Management Analyst
Education: Colorado College
Experience: Data Analyst and Insurance Industry
Fun Fact: I began to love data analysis through fantasy sports by building a model for evaluating NFL players
